12th of July, 2023

Dear Business Owners,

If you wanna know how to use Facebook ads to make sales roll in faster than a vacuum cleaner on steroids...

Then buckle up for the most exciting message of your life.

Here's the deal...

We've managed over $5.5 million of Facebook ads for our clients and ourselves.

When you spend that kind of dough on ads across the board, you gain some serious wisdom.

We're not talking about textbook theories from some YouTube tutorials or self-proclaimed gurus who spew hot air.

We're talking about NO-BS, battle-tested strategies straight from the trenches of the advertising world.

See, we treat our ad budget like an army...

We send those soldiers out every day...

And we expect those bad boys to bring home prisoners (a.k.a., profits) to multiply their ranks...

And ready to conquer even more.

It's like a never-ending war.

But we're the master tacticians who know how to win and keep the cash flowing.

We know what it takes to turn those campaigns into cold, hard profits.

We're not playing games here...

We've got payrolls to meet!

So, if you've been down the ad rabbit hole, nodding your head like, "Yep, been there," then you're in the right place.

Let's get real and take your ad game to the next level!

Time to Ditch the Facebook Ads Myths And Get It Right!

Step 1

Facebook Targeting Isn't Everything, Copy Is King!

The Real Key to Facebook Ad Triumph Lies in the Copy!

If you think Facebook targeting alone will get you smashing results, you've got it all wrong.

Let's talk about Facebook ads and why just relying on the targeting options won't cut the mustard for success.

The real magic lies in the ad copy, folks!

When you're cooking up a hot ad...

It's all about speaking right to the hearts and minds of your target market.

You wanna connect with them deeply, like BFFs sharing secrets.

That's why your ad copy has to enter the conversation already going on in their minds.

Now, here's a golden nugget...

Long-form ad copy is where it's at!

Yeah, you heard me right, longer can be better.

But hold your horses!

Don't go rambling like a chatty parrot just for the fun of it.

Keep those sentences short and sweet, like little bursts of flavour.

"Boom, boom, pow!"

You know how we all love to scroll and swipe, right?

Well, if your ad copy is a never-ending story, your prospect might just peace out faster than you can say "unicorn."

So, don't make it long for the sake of being long.

That's a recipe for disaster!

The key to unlocking the ad copy wonderland is speaking the language your prospects understand and relate to.

It's like giving them a secret handshake that makes them feel like they have found their tribe.

So, next time you're rocking those Facebook ads, remember...

It's not just about targeting...

It's about the copy that dances in your audience's minds, turning those ads into gold.

Ad copy rules the game!

Step 2

Why Your Facebook Ad Shouldn't Look Like One!

The Power of Flying Under the Ad Radar!

With roughly 2.98 billion monthly active users, Facebook is the most used online social network worldwide.

Without a doubt, this makes Facebook an attractive advertising platform.

Facebook is like the prom queen of advertising platforms.

All eyes on her!

But seriously, folks...

Here's where most advertisers drop the ball and pull off the ultimate advertising sin...


They make their ads scream, "Hey, I'm an ad!"

Like, really? We ain't falling for that, pal!

Imagine this...

You're scrolling through Facebook, catching up on your friend's latest adventures and family updates, when BAM!

An ad pops up, screaming for attention.

Ugh, how annoying, right?

They're like those annoying salespeople trying to sell you something you didn't ask for.

Ugh, talk about a buzzkill!

Listen up.

This is crucial!

Don't follow the herd of boring ads.

Instead, be a little sneaky (in a good way, of course!).

Your ads gotta be the cool kid who blends in like a chameleon.

Instead of "ads," think "content camouflaged to perfection."

You wanna serve up the stuff people are already gobbling on Facebook.

Make your ads blend right into the content that folks are already munching on while they're scrolling through their feed.

It's like giving them a treat they didn't even know they wanted!

By doing this, you cut through the resistance, scepticism, and noise that's littering the platform.

Your ad won't scream, "I'm an ad!"

But instead, it'll whisper...

"Hey there, friend, take a look at this cool stuff!"

Trust me, your prospects won't be able to resist your cleverly disguised content.

Your audience will be like...

"Whoa, this feels like a party, not a sales pitch!"

It's like tickling the pixel, giving the Zuck exactly what he wants... sunshine, rainbows, and baby giggles.

And you know what happens when you please the Facebook gods?

Yep, that's right!

They reward you with better ad inventory...

Primo placement in the newsfeed...

More quality traffic...

And cheaper CPMs!

Guess what?

When you're not pushing your ads like a pesky salesperson...

The folks who click on your content are genuinely interested.

That means better buyers – the ones who'll actually get your awesome stuff.


Your ROI soars like a majestic eagle, carrying your profits to new heights.

Your ads will work their magic, and your business will thank you.

The key to Facebook ad success is to be subtle, blend in, and make your content the life of the party.

Go on, give your ads a magical makeover...

And watch 'em perform like rockstars on Facebook's grand stage!

Alright, alright, enough about Secret #2.

Now, let's move on to Secret #3.

Because the Facebook ad magic doesn't stop here.

Stay tuned for the next piece of the puzzle!

Unlocking Facebook Ad Brilliance By Embracing the Stealth Approach To Stand Out And Maximize ROI!

Step 3

Unraveling the Perils of Over-Segmenting Your Audiences!

Avoid These Common Audience Over-Segmentation Pitfalls!

When it comes to targeting...

Facebook's algorithm is very smart, indeed.

But most people go crazy with segmenting audiences on Facebook ads.

They suffocate their ads and pixel.

Let me explain why going overboard with audience segmentation on Facebook ads is a big no-no.

Chances are that many advertisers love having those clean and well-organized campaign structures...

With campaigns and ad groups all neatly divided.

It's all about optimizing what's working and what's not.

I totally dig that!

But here's the deal...

Being too strict with your audiences can actually backfire.

Just like how you want to optimize your objectives...

You need to make sure you're feeding Facebook enough data to succeed.

So, if you go crazy segmenting your audiences and split them into a bunch of different ad sets...

You'll likely end up stuck in Facebook's learning phase forever.

And trust me, that's not where you want to be.

And here's another thing to keep in mind...

The smaller your audience is on Facebook, the more you will pay for CPMs.

Yeah, it gets expensive real quick when you're trying to reach the same people with a zillion different ad sets instead of just a few.

So, keep your audience mappings logical, but don't go too nuts narrowing them down.

It's all about finding that sweet spot.

In my experience, aiming for somewhere between 2 and 40 million users in a target audience is the way to go.

This way, we keep things focused and give Facebook enough juicy performance data to do its thing.

To sum it all up, don't get too carried away with the audience segmentation frenzy on Facebook.

You'll end up missing the mark...

Wasting your budget...

And leave your audience hanging.

Strike the right balance, and you'll see better results for your ads.

a shark swimming in the water | Top Facebook Advertising Agency

This is a (great white) shark.

It's a majestic APEX predator in the ocean.

They are smart.




And they are excellent swimmers.

But can they swim without dorsal fins?

Not really.

Great white sharks rely on their dorsal fins to keep them straight in the water while they swim.

They can't swim without dorsal fins.

If they lost their dorsal fins...

They will slowly sink toward the ocean bottom...

Where it suffocates...

Or is eaten alive by other fish.

At this point, you might ask...

"So, what does this have anything to do with me?"

Your business is like a great white shark...

And Facebook Ads is your tail.

You can't just build your business on Facebook ads alone.

You need a proven system.

Just like the great white who needs both his tail and dorsal fins to survive, if not thrive.

If you want your business to be an APEX predator like the great white...

And eat your competitions alive...

Then you're in luck!

For a limited time, you can claim our battled-hardened digital marketing blueprint (worth $1,000) for free.

Please note this is not a sales call.

You will be speaking to one of our highly experienced digital strategists, not a salesman.

These are the professionals who are in the trenches, doing the work day in day out.

We will dive into your business goals and challenges, creating a tailored digital marketing blueprint just for you.

Claim your no-obligation, free 30-minute strategy session now and receive your exclusive $1,000 digital marketing blueprint, absolutely FREE!