12th of July, 2023

Dear Business Owners,

If you want to explode your sales with Google ads faster, easier and smarter...

Then what you are about to read will excite you.

Here's the deal...

We've managed over $5 million of Google ads for our clients and ourselves.

When we spend that kind of moolah, we are uniquely positioned to know what works and what's not.

We're talking about practical, NO-BS, battle-hardened strategies from the frontier of advertising.

Not just theoretical.

There's a myth that Google Search Ads will guarantee you top organic rankings.

But guess what? That's not true!

Some think running these ads will automatically boost their organic search rankings.

But let me tell you, that's not how it works.

Here's the deal...

Google Search Ads and organic rankings are like two different planets in the digital universe.

They don't directly influence each other.

So, even if you're running those ads like crazy...

It won't magically make your organic search results skyrocket.

They may share the same search engine, but they play by their own rules, folks!

So, if you've been down the ad rabbit hole, nodding your head like, "Yep, been there," then you're in the right place.

Let's get real and take your ad game to the next level!

Time to Ditch the Google Ads Myths And Get It Right!

Step 1

Why Google Ads Without Conversion Tracking Spells Disaster

How Conversion Tracking Turbocharges Google Ads.

One of the top slip-ups is setting it and forgetting it.

Yep, you heard me right!

Some advertisers believe their job is done once they've set up their Google Ads campaign.

But oh boy, that couldn't be further from the truth!

Running a successful Google Ads campaign requires constant attention and fine-tuning.

It's like tending to a delicate plant.

You can't just water it once and expect it to flourish forever.

You need to keep an eye on things, adjust your strategy, and make improvements as you go.

How do you know if your ads are actually doing anything?

Are they bringing in the sweet conversions you're dreaming of?

Well, without conversion tracking, you're in the dark!

Here's the deal.

Ad conversion tracking is like having a GPS for your ads.

It tells you where your clicks are coming from.

And more importantly, whether they're turning into the actions you want, like purchases, sign-ups, or downloads.

Without this tracking, it's like driving blindfolded.

You won't know if your ads are hitting the mark or totally missing it.

Now, I get it.

Setting up conversion tracking might seem like a hassle, but it's worth the effort.

It gives insights into which ads and keywords bring the most bang for your buck.

You can see what's working and what's not, which means you can optimize your campaigns like a pro.

But wait, there's more!

Even if you're tracking your conversions, you can't just kick back and relax.

Optimization is the name of the game.

It's like fine-tuning your ride to run smoother and faster.

Think of it this way.

Running Google Ads without tracking and optimization is like throwing your money into a black hole.

You won't know what's happening, and you'll be wasting your precious dollars on ads that aren't pulling their weight.

Without optimization, you might as well be stuck in traffic forever!

Your ads could be targeting the wrong audience, using the wrong keywords, or just not hitting the mark.

And you'll be burning through your budget faster than a kid in a candy store.

Optimization is your secret sauce to success!

It helps you figure out what's working and what's not.

You can bid smarter, adjust your keywords, and even tweak your ad copy to make it shine like a diamond.

With tracking and optimization, you'd spot the problem immediately and make some changes.

Maybe you'd switch up the keyword, tweak the ad copy, or direct traffic to a more relevant landing page.

It's like fine-tuning a guitar...

Small adjustments can make a world of difference.

Don't Fly Blind: Conversion Tracking Illuminates Your Google Ads Journey.

Step 2

Transforming 'Buy-My-Stuff' Ads into Captivating Experiences From Yawn-Worthy to Wow!

Supermodels vs. Vanilla Ads: The Battle for Attention in Google Ads!

Have you ever felt like swimming in a sea of noise online?

Trust me. You're not alone.

With the endless stream of content being generated every second, it's like a never-ending party of videos, articles, memes, and more.

Look, you are not only competing with your competitors when running Google ads...

You are also competing with tonnes of exciting and mind-boggling content.

We're talking shark attack videos, cute cat memes, and half-naked supermodels.

The internet's a wild place!

So, ask yourself this...

Would you rather click on an ad that's shouting, "Buy now, buy now!" or watch a shark jumping out of the water?

Yeah, that's what I thought too!

That means no more ad copy such as...

"Established in 1970..."

"We are professional and expert in..."

"Call or email for expert advice..."


They are boring.

Boring doesn't cut it.

Boring doesn't bring you clicks.

It's time to step up our ad game.

Instead of bombarding people with boring sales pitches, let's get creative!

Think outside the box and give them something they can't resist.

The job of the ads is to get your target market to click.

The conversion is done on the landing page.

And this brings us to the secret #3.

Step 3

Why Sending Google Ads Traffic to Your Homepage Might Backfire!

Is Sending Google Ads Traffic to Your Homepage a Good Idea? Think Again!

If there's one thing we're not short of these days, it's online traffic.

In fact, there's literally more traffic online than you could possibly handle.

Enough to freeze your server and send your server guy into shock.

Now, picture this.

You've set up a killer ad campaign, and you're all pumped up to see those clicks rolling in.

But hold on a sec, are you directing all that traffic to your homepage?

Uh-oh, that might not be such a great idea after all.

Here's why...

First off, your homepage is like the front door of your digital house.

It's designed to give visitors a glimpse of what your brand is all about, right?

But when you send ad traffic there, it's like inviting people to a party and then leaving them at the doorstep.

Not cool, right?

You see, people clicking on your Google Ads are on a mission.

They want something specific, and they're eager to find it pronto.

But when they land on your homepage, they have to start searching all over again.

Ain't nobody got time for that!

Plus, think about it from a user's perspective.

If they click on an ad that promises a sweet deal on shoes, and then they land on a homepage that's all about general company info, they'll be like, "Wait, where are those amazing shoes?!"

It's like ordering pizza and getting a salad instead. That is not what they signed up for!

So, what's the better way to handle this?

The key here is to create specific landing pages for your Google Ads.

A well-crafted landing page speaks directly to what your visitors are searching for.

It's like speaking their language and giving them precisely what they need.

Whether it's a special offer, a product demo, or a sign-up form, keep it laser-focused.

But hey, I get it.

Setting up dedicated landing pages might sound like extra work.

But trust me, it's worth it.

Your conversion rates will thank you...

And you'll be dancing with joy when you see those ad dollars turning into real results.

a shark swimming in the water | Top Google Advertising Agency

This is a (great white) shark.

It's a majestic APEX predator in the ocean.

They are smart.




And they are excellent swimmers.

But can they swim without dorsal fins?

Not really.

Great white sharks rely on their dorsal fins to keep them straight in the water while they swim.

They can't swim without dorsal fins.

If they lost their dorsal fins...

They will slowly sink toward the ocean bottom...

Where it suffocates...

Or is eaten alive by other fish.

At this point, you might ask...

"So, what does this have anything to do with me?"

Your business is like a great white shark...

And Facebook Ads is your tail.

You can't just build your business on Facebook ads alone.

You need a proven system.

Just like the great white who needs both his tail and dorsal fins to survive, if not thrive.

If you want your business to be an APEX predator like the great white...

And eat your competitions alive...

Then you're in luck!

For a limited time, you can claim our battled-hardened digital marketing blueprint (worth $1,000) for free.

Please note this is not a sales call.

You will be speaking to one of our highly experienced digital strategists, not a salesman.

These are the professionals who are in the trenches, doing the work day in day out.

We will dive into your business goals and challenges, creating a tailored digital marketing blueprint just for you.

Claim your no-obligation, free 30-minute strategy session now and receive your exclusive $1,000 digital marketing blueprint, absolutely FREE!