12th of July, 2023

Dear Business Owners,

If you wanna know how to create a website that converts like a well-oiled machine…

Then this will be the most important message you will ever read.

However, let me backtrack a little bit.

Some people are proud only to build a landing page or sales funnel.

And they are mocking others for building a website.

According to them, they would rather have an ugly landing page that sells than have a beautiful website.

They do have some points but are not 100% right.

When they are half right about this…

And that's where it becomes dangerous (to their business).

Here's why.

At any given point in time, only 3% of your visitors are ready-to-buy.

Thus, there's a large number of these visitors who are not converting.

But, if what they see is only a spammy-looking landing page…

Then, these business owners will miss the chance to demonstrate their professionalism…

And expose their unwillingness to invest in their own business.

This could send the wrong message to their target market.

Let's face it.

Buyers nowadays are much more sophisticated.

They will conduct their research to make an informed decision before purchasing.

Your website is the most important asset for them to learn more about you.

It's the face of your business.

Your website is the first (or only) chance you'll have to make an impression on your target market.

Like it or not, they will judge your business's quality based on your website's quality.

This is why it's crucial to invest in creating a website that will not only WOW your website visitors… but will convert them into customers.

Now, most small business owners' first instinct is to build their websites all by themselves by using some page builder software.

But that first instinct… It's wrong.

Don't get me wrong.

We have nothing against these page builders.

They're mostly great software built by passionate professionals.

But building a professional website requires skills from multiple disciplines.

The look and feel design and styling.

Fronted coding.

Server-side programming.

Photo editing.

DNS records creation.

The list can go on and on...

It takes a village to raise a child.

What makes you think there is any difference from building a website?

You are probably able to build a nice and beautiful hot dog cart...

But, it's nearly impossible for you to build a high-class fine dining restaurant alone.

The finishing touch, the skills and the tools required to build a high-class fine dining restaurant are very different from the ones to make a food cart.

The same goes for building 5-star websites.

If you succeed, can you imagine how much time and effort you have spent building that?

And how much more time will it take for you to maintain it nicely over time?

The worst is your wasted time and effort to attempt that but failed miserably!

Money is a renewable resource, but time is not.

Business owners' number one role is to grow their businesses.

Bring in more revenue.

Streamlined the business processes.

And improve their team's performance.

Not sitting in front of a computer fixing (trivial) web design issues and whatnot.

For years, there have been a lot of business owners who have asked us to rebuild their websites.

And share their painful experiences of building those websites on their own...

Tonnes of valuable time spent but with low-quality output.

Endless technical issues.

Spending more and more time maintaining the website.

It has become a time-sucking ordeal.

And how much they regretted even attempting that.

So, don't be penny wise but pound foolish.

You need to keep the main thing the main thing...

Hire a team of professionals or an agency to help you out...

And get out of their way.

Why Knowing Your Audience is A Web Design's Secret Sauce!

The Web Design Wizardry That Most Web Designers Missed!

Most agencies will tell you that you need only two things to be successful online – build a website and subscribe to their SEO (Search Engine Optimization) service.

You are supposed to get tonnes of free traffic from Google.

And this traffic will convert and pay you handsomely (or so they claim).

On paper, this may sound like making a lot of sense.

You followed what they prescribed…

And feel like you're on your way to getting rich and achieving financial freedom…


You feel nothing like becoming rich any time sooner.

You puzzled…

Having no idea what went wrong…

For these shady agencies to get you ranked high on Google Search Results (SERP) quickly, they employ Black Hat SEO techniques (more about this later).

After showing the result as their "proof of job delivered..."

And BAM, they get paid and gone.

But what you get in the end is merely one or two inquiries per month.

Sound familiar?

The cold hard truth is that having your website rank high in Google doesn't guarantee conversion.

Let's get real and talk about what truly matters.

There's a key missing element that's crucial to this process.

The people your website is designed for!

Yeah, I'm talking about your audience, the ones who'll make or break your website game.

People don't just want a run-of-the-mill website.

They want to feel understood.

They crave that personal touch and connection.

And if they don't get it from you, they'll say, "Peace out, gotta bounce!"

Seriously, you can't create a killer connection without knowing who you're connecting with!

It's like trying to date someone without even knowing their name!

Before you even build your website, you need to understand your audience.

Their needs.

Their desires.

Their struggles.

Get that juicy info.

Armed with this knowledge, you can craft a website that hits them on a whole new level.

And gives your conversions a solid boost.

(Sadly, lots of agencies and designers totally miss this step.)

No slacking off, folks!

Make sure you can answer these questions:

a group of colorful boxes with white text | Top Web Design Agency

Not knowing your audience is like playing roulette with your website.

But when you've got the inside scoop and truly get your audience, bam!

You can create a site that connects with them on a personal level.

And who doesn't want that?

Don't Leave Conversion To Chance By Giving Clear Instructions To Your Website Visitors

Look, you have figured out who is your target audience…

And how you can help them.

This is the part where you're going to get them to convert.

Maybe you're here to sell more of that nifty product or service you've got up your sleeve.

Or perhaps you're building your email list for that big future launch.

Heck, you might even wanna gather some juicy data by sending your audience on a survey adventure.

Whatever it is, your website's got a purpose and a mission for your audience too.

Like, "Hey, buy this cool thing,"

Or "Hand over your email address, please,"

Or "Fill out this snazzy survey for us!"

Every inch of this website should nudge your visitors towards taking the action we want.

But here's the thing…

Perhaps your web designers can make your site look fantastic and slick.

They'll have your products looking fancy in a gallery...

A slick opt-in form for emails...

And a survey page that's all branded up.

But all that jazz ain't worth squat if your audience is standing there…

Scratching their heads, wondering what the heck to do.

People like simple stuff.

If you want them to take action, you've gotta make it crystal clear.

Slapping an opt-in form on the site ain't enough.

You gotta shout, "Hey, check this out! Gimme your email right here!"

No room for guesswork or assuming your visitors will magically figure things out on their own.

Nope, if you want them to do something, you gotta tell 'em straight up, in a clear call-to-action.

Without that, you're just crossing your fingers, hoping they'll miraculously get it.

And guess what?

In most cases, they won't!

If you want that website to work its magic, you gotta put that CTA front and center, loud and proud.

No hiding it in the shadows.

Let it shine!

(Just like the button you see below...)

How Going Mobile-Friendly Can Supercharge Your Website Conversions!

85% of Visitors Can't Be Wrong

Here's the deal... over 85% of our website visitors are sliding in through those pocket-sized gadgets.

Yeah, you heard that right – most people are swiping, tapping, and browsing on their phones or tablets.

If our website doesn't cater to their mobile needs, we're practically shutting the door on a huge chunk of potential customers!

Thus, having a mobile-friendly website is an absolute must these days.

It's not just some fancy feature.

It's an absolute must-have in today's digital world!

Otherwise, you can watch your conversion tank.

Your website visitors leave faster than they landed on your page.

And Google will be sending less traffic to your site over time.

Now, imagine this.

Your website looks stunning on a computer screen, all dazzling and impressive.

But hold up, when your visitors whip out their phones to check you out, uh-oh!

Disaster strikes!

It's like an epic website fail, and all those potential conversions go down the drain.

You see, if you want your website to rock the conversion game...

It's gotta work seamlessly on every device – big or small.

That's non-negotiable.

Your audience is out there, swiping and tapping away on their mobiles, and you can't afford to ignore them.

If your website isn't mobile-friendly, it's like throwing all your hard work out the window.

Kiss those conversions goodbye!

People won't stick around if they can't browse your site effortlessly on their beloved smartphones.

Nobody's got time for wonky layouts.

Tiny buttons you can't tap.

Or pages that take ages to load.

That's a one-way ticket to website oblivion!

Imagine you're out and about...

Looking for a solution to your problem...

And you stumble upon a website that just won't play nice on your phone.

Frustrating, right?

Yeah, that's exactly what we don't want our visitors to experience!

See, a mobile-friendly website is like a VIP treatment for our audience.

It's all about making their lives easier, giving them a smooth ride through our content, products, and services.

It's about being there for them, no matter where they are or what device they're using.

Your audience will thank you for the smooth experience, and they'll be more likely to stick around.

And do what you want them to do, whether it's buying your stuff or signing up for your goodies.

Embrace the mobile revolution.

And your website will thank you with a flurry of happy visitors turning into loyal customers!

The Need For Speed In Website Conversions!

Why Your Money's On The Line With Slow Website Loading Speed

We're living in the age of "I want it now!".

Instant gratification is the name of the game.

People want their coffee before they can even say "latte,"

People ain't got time to wait around for your website to load.

Having a website that takes ages to load is a conversion killer – a massive one!

Seriously, even a tiny one-second delay in page response can knock down your conversions by a whopping 7%.

That's right, just one measly second can make potential customers hit that back button and say, "See ya later, saltie!"

a crocodile lying on rocks | Top Web Design Agency

So, let's break it down.

Every extra second your page takes to load is like money slipping through your fingers.

It's cash you're bleeding right there!

And we ain't got time for that nonsense.

Do you know what's to blame for this slow-loading mess?

Sometimes it's those ginormous images designers love to slap on your site, thinking they're adding some design pizzazz.

But hey, even if they're a feast for the eyes, they're sucking the life out of your conversions.

And those sneaky plugins.

Sure, they might seem like cool add-ons, but they're like little time vampires, slowing everything down.

Another main culprit is hosting your website on one of those slow and unreliable shared hosting.

Don't be penny wise but pound foolish.

Host your website on reliable cloud hosting with tools like CDN (Content Delivery Network) to boost your page speed.

Website loading speed isn't just about making visitors happy.

It's got some real impact on your wallet too, especially when it comes to running ads.

Slow website loading speed is like a red flag for Google and Facebook.

They're all about giving users a smooth experience...

And if your site takes forever to load, they won't be happy campers.

Yep, they'll drop the hammer and your CPC (Cost-Per-Click) and CPM (Cost-Per-Thousand-Impressions) costs will shoot up!

That laggy site of yours is gonna cost you some serious dough.

So better rev up that loading speed if you wanna save some green...

And watch those ad costs stay in check!

If you're serious about website conversions...

And I know you are...

Then speed is the name of the game.

Your website needs to load faster than a rocket on a mission.

Anything that stands in the way of that speedy experience needs to hit the road.

Load Fast Convert Faster